Explore a thought-provoking conference talk by Jeppe Aaen, Creative Director at Hello Monday, as he delves into the challenges and triumphs of agency growth, collaborations with tech giants, and the importance of selective decision-making in shaping one's creative journey. Gain insights into the development of the YouTube Kids app, the intricacies of working with Google, and strategies for managing an expanding agency. Discover how the art of saying "no" can empower creatives to take control of their professional destiny and maintain focus on truly meaningful projects. This engaging presentation offers valuable lessons for designers and creative professionals looking to navigate the complexities of the industry while preserving their artistic vision.