Explore a thought-provoking conference talk from the Awwwards Conference Amsterdam 2016 featuring Josh Brewer, Founder/CEO at Made by Habitat and Former Principal Designer at Twitter. Delve into Brewer's insights on the centrality of design in various aspects of business and product development. Learn about the inherent benefits of designing meetings, the importance of prototyping, and the value of design in leadership positions. Discover strategies for infusing a company with design principles and the power of collaborative sketching. Gain valuable perspectives from this experienced graphic interaction UX product designer on how to elevate the role of design within organizations and improve overall product development processes.