Explore the power of storytelling in software development through this 29-minute conference talk by Christina Hauk and Thomas Goldberger. Discover how storytelling techniques can be applied to the software development life cycle to create more readable and understandable code. Learn about the popularity of storytelling in advertising and its potential to convey emotions through relatable scenarios. Delve into topics such as story mapping, behavior-driven development, and the use of tools like Cucumber GS. Gain insights on implementing storytelling in legacy projects and understand how this approach can enhance communication within development teams. Presented at the WeAreDevelopers World Congress 2018, this talk offers valuable perspectives on improving code clarity and fostering better collaboration in software development.