Explore mobile application privacy and analytics in this 51-minute conference talk from BSides Cleveland 2018. Delve into topics such as the Cambridge Analytics scandal, privacy advocacy, and the reality of mobile analytics. Learn about various analytics companies, types of data collected, and potential privacy risks associated with mobile apps. Discover techniques for inspecting apps, understanding data leakage, and implementing protective measures. Gain insights into the top 10 apps and their analytics practices, and receive a call to action for improving mobile privacy and security.