Explore the intricacies of cybersecurity awareness and motivation in this 48-minute conference talk from Circle City Con 5.0 (2018). Delve into various delivery methods, awareness training techniques, and metrics used in the field. Examine influential theories such as Goal Setting Theory and Stanley Milgram Theory, and learn about motivational zappers and habit formation loops. Discover the effectiveness of stickers as rewards and understand how metrics can be used to form habits. Gain insights into creating roadmaps for securing human behavior in cybersecurity contexts. This comprehensive presentation by Magen Wu offers valuable strategies for improving cybersecurity awareness and motivation within organizations.