Explore the art of persuasion and influence in cybersecurity with this BSides Detroit 2018 conference talk. Delve into the concept of "Woo" (Winning Others Over) as presented by Ben Carroll. Learn about the importance of effective communication, discover your personal strengths, and master the balancing act of sharing ideas and obtaining funding. Gain insights on anticipating debates and enhancing your ability to influence decision-makers in the cybersecurity field.