Explore advanced strategies for combating persistent cyber threats in this conference talk from SecureWV/Hack3rcon 2017. Delve into the world of sophisticated attacks, examining real-world examples like the IRS breach, Ashley Madison hack, and Anthem data theft. Learn to leverage security hype to your advantage, understand the Detection Deficit Disorder, and implement the IRI Rules. Discover common vulnerabilities, risk management techniques, and the importance of multifactor authentication. Gain insights on assuming failure, improving detection and protection mechanisms, and allocating security budgets effectively. Master the art of fighting Advanced Persistent Threats with Advanced Persistent Security strategies.