Explore the critical issues surrounding big data in this thought-provoking conference talk from ANYCon 2017. Delve into topics such as digital exhaust, human interests, wearable devices, MOOCs, and the hidden aspects of data collection. Examine the concept of algorithmic transparency and its impact on machine learning and recommendations. Gain insights into how big data shapes our destiny and the importance of understanding its far-reaching implications in our increasingly data-driven world.