Explore the art of persuasion and influence in this captivating conference talk from BSidesSF 2016. Delve into the experiences of Jeff Man, a former NSA employee, as he shares insights on effective communication and the power of understanding your audience. Learn valuable techniques for active listening, summarizing information, and providing constructive feedback. Discover the fundamental principles behind successful persuasion and how to apply them in various professional settings. Gain a unique perspective on the transition from government work to the private sector, and how these skills can be leveraged in different environments.