Explore social media risk metrics in this 50-minute conference talk from Derbycon 2015. Delve into the intersection of risk algorithms and social media incidents, using the Justine Sacco case as a starting point. Learn about sentiment analysis, goal-setting, and metric development for social media risk assessment. Discover mind mapping techniques and a structured approach to creating scorecards. Gain insights on profiling, data collection, and analysis methods, including scraping and storing information. Witness a demonstration of sentiment analysis and learn how to break through analytical challenges. Understand how you can contribute to this evolving field of social media risk management.