Explore the world of malvertising in this 49-minute conference talk from BSides Augusta 2015. Dive into current malware trends, financial implications, and core fundamentals of malicious advertising. Learn about big data analytics, real-world malvertising examples, and defensive strategies for blue teams. Examine systematic problems, reach calculation methods, and the power of big data targeting. Discover offensive targeting techniques, analytics setup, and configuration processes. Analyze demographic data, geographical targeting, and major findings in the field. Gain valuable insights and lessons learned from this comprehensive exploration of professional malvertising techniques.