Explore the fundamentals of building an effective security awareness program through social engineering techniques in this 45-minute conference talk from Central Ohio Infosec 2015. Delve into the core components of awareness programs, their effectiveness, and strategies to counter social engineering threats. Examine the role of security professionals in addressing these challenges and discover the "secret sauce" for successful implementation. Learn about crucial topics to cover, audience analysis techniques, and the three types of communication styles. Gain insights on patching human vulnerabilities, creating engaging awareness websites, and moving beyond traditional PowerPoint presentations. Investigate the application of Neuro-Linguistic Programming (NLP) and NLP anchors in enhancing security awareness initiatives.