Explore strategies for mitigating brand damage resulting from cyber attacks in this 54-minute conference talk from BSides Tampa 2015. Delve into various types of damage, including direct, secondary, and third-level impacts. Learn about information assurance, monitoring techniques, and effective communication strategies during a crisis. Discover how to prepare for potential attacks, avoid decision paralysis, and navigate the blame game. Gain insights on handling data paralysis and the importance of not speculating during an incident. Conclude with a Q&A session to further understand brand protection in the face of cyber threats.