Discover the journey of building a successful brand from scratch in this inspiring TEDx talk by Yashwanth Jagarlamudi, founder of Lassi Day Cafe and Burger Pav. Learn how a single idea can transform into a thriving business empire as Jagarlamudi shares his experiences overcoming entrepreneurial challenges. Gain valuable insights into starting a business in a small city, addressing unemployment issues, and creating a brand that resonates with the Indian audience. Explore the process of scaling a food business to over 100 outlets nationwide within just four years. Draw motivation from Jagarlamudi's story of creating a fresh, healthy, and affordable food brand that makes a significant impact on the community.