Dive deep into the world of RabbitMQ with this comprehensive conference talk from RabbitMQ Summit 2018. Explore AMQP in the context of RabbitMQ, understanding its crucial role in fully grasping the message broker's functionality. Learn about bi-directional RPC behavior, connections, channels, objects, methods, and properties. Discover RabbitMQ's identity, message publishing techniques, and various implementation approaches. Gain insights into RabbitMQ extensions, the architectural impact of embracing AMQP, and message flexibility. Perfect for developers, architects, and anyone interested in advanced messaging systems and microservices architecture.