Discover how to build a culture of accessibility within your organization in this insightful conference talk from GOTO Chicago 2020. Learn from Ayesha Mazumdar, Senior UX Engineer at Optimizely, as she shares incremental changes and strategies to integrate accessibility and inclusive design into various processes. Explore the role of Accessibility Champions in disseminating knowledge, techniques for revamping existing applications, and practical frameworks to implement in your own organization. Gain valuable insights on presenting accessibility concepts, dispersing knowledge, leveraging tools, future-proofing designs, and recognizing efforts. Examine concrete examples and results achieved at Optimizely, including the creation of accessibility resources and a timeline of their journey. Leave equipped with actionable steps to foster a more inclusive and accessible digital environment in your company.