Explore memory efficiency in Java applications through this 21-minute conference talk from GOTO Chicago 2020. Dive into the often-overlooked issue of memory inefficiency, which affects 60% of applications and can manifest as lower throughput and increased latency. Learn to identify telltale signs of memory problems and discover practical steps to address them. Follow along with live demos, real-world war stories, and insights into allocation sites and their impact on performance. Gain valuable knowledge about optimizing Java applications for better memory utilization and overall performance from Kirk Pepperdine, a renowned JVM expert.