Explore the critical aspects of responsible AI implementation for business leaders in this GOTO Copenhagen 2019 conference talk. Delve into the promises and challenges of AI advancements, including bias, adversarial attacks, and unintended societal impacts. Discover Google's approach to responsible AI through principles, governance, and best practices. Learn why investing in responsible AI is crucial for meeting stakeholder expectations and mitigating business risks. Gain insights into effective strategies such as respecting users, establishing governance, prioritizing human involvement, and enhancing model understanding. Examine practical examples and techniques like data cards, multiple metrics, and complex blended functions to ensure AI responsibility in real-world applications.