Explore the intricacies of memory and forgetting in this comprehensive psychology lecture designed for Ethiopian university freshmen. Delve into the fundamental concepts of memory formation, storage, and retrieval, as well as the various mechanisms behind forgetting. Examine theories and research findings that explain why we remember certain information and forget others. Gain insights into practical applications of memory enhancement techniques and strategies to combat forgetting. Enhance your understanding of cognitive processes and their impact on daily life through engaging discussions and examples.