Discover the secrets behind Julius Dein's meteoric rise to social media stardom in this 25-minute Web Summit talk. Learn how this magician and Facebook sensation amassed 15 million followers in just over a year, exploring strategies for content creation, audience engagement, and platform-specific tactics. Gain insights into the differences between YouTube and Facebook, techniques for increasing content visibility, and methods for optimizing distribution. Uncover the magic behind viral content creation, the power of clickbait thumbnails, and the journey from 15 million to 50 million followers. Delve into the world of social media growth hacking and learn how to captivate audiences beyond just magical performances.