Explore the dynamic interplay between creative and business aspects in game development through this 2020 GDC Virtual Talk. Discover how Behaviour Interactive's Isabelle Mocquard and Dave Richard transformed potential tensions into a successful monetization strategy for Dead by Daylight. Learn techniques to balance player satisfaction with organizational growth, ensuring sustainable game development. Gain insights into the Games as a Service (GAAS) model and its implementation in a win-win approach for both players and developers. Delve into practical strategies for aligning creative vision with business objectives in the competitive world of online gaming.