Explore innovative approaches to reaching new audiences in game development through this 25-minute GDC 2018 conference talk. Join indie developers Trine Laier, Lise Saxtrup, and Kristian Torgard as they share valuable insights and concrete suggestions based on their experience blending film and games in their project Cosmic Top Secret. Gain practical knowledge on expanding your game's appeal and connecting with diverse player demographics by leveraging cross-media storytelling techniques.