Explore the journey of building a software company from startup to scale-up in this insightful conference talk from YOW! 2022. Delve into the trade-offs and strategic decisions made by Geeta Schmidt, co-founder of Humio and VP at CrowdStrike, as she shares her experiences in early product design, team and company culture development, product-market fit, customer feedback loops, and growth challenges. Learn how Humio evolved from a small Danish startup in 2016 to become a key technology product at CrowdStrike, one of the world's leading security companies. Gain valuable insights into the thinking behind crucial choices made along the way and their impact on the company's growth trajectory. Discover practical lessons on building trust, founding a team, establishing company values, and navigating venture capital relationships. This comprehensive talk covers topics ranging from the initial motivation to change the world to the complexities of scaling a high-growth tech company, offering valuable lessons for entrepreneurs and tech professionals alike. Read more