Explore the concept of serverless architecture and its impact on business strategy in this 42-minute conference talk from GOTO Amsterdam 2017. Delve into business-level abstractions, situational awareness, and the importance of mapping in understanding organizational change. Learn how to create and utilize maps to gain insights into your business landscape. Discover why one-size-fits-all approaches are ineffective and how to develop a tailored doctrine for your organization. Examine the evolution of architecture, emerging practices, and the financial value of refactoring. Gain a deeper understanding of serverless technology, its context-specific applications, and its potential to revolutionize business operations. Leave with actionable insights to navigate the changing landscape of technology and stay ahead in a competitive world.