Explore serverless application development from initial setup to production-grade deployment in this comprehensive conference talk. Learn about AWS Lambda, common use cases, frameworks like Chalice and SAM, and best practices for building scalable serverless architectures. Dive into the Lambda execution model, API Gateway integration, and Step Functions for orchestration. Discover techniques for optimizing performance, handling cold starts, and implementing effective logging and metrics. Gain insights on creating developer pipelines, managing environment variables securely, and leveraging AWS Systems Manager for parameter storage. Master the art of building serverless applications that can seamlessly scale from your local environment to serving customers without the need to manage servers.