Explore a conference talk that delves into the application of Lean concepts in driving design transformation at Nordstrom. Learn how the company is modernizing its e-commerce experience for web and mobile platforms. Discover the process of organizing UX, product, and tech teams to deliver customer-focused experiences. Gain insights into the importance of understanding the market, conducting research, and implementing Lean methodologies to accelerate learning. Examine the journey from concept to product, including the creation of user personas, experience journeys, and hypotheses. Understand the role of full-stack design, interaction design, and software performance in the development process. Analyze a case study that demonstrates the practical application of these concepts. Reflect on the importance of courage and collaboration with developers in driving successful design transformations.