Explore the challenges hindering widespread blockchain adoption in a 40-minute conference talk from GOTO Berlin 2018. Delve into insights from BigchainDB's experience implementing real blockchain applications and identifying valuable use cases. Discover the obstacles that need to be overcome for mass adoption, including consortium setup, governance, digitization, legacy systems integration, regulation, and technology immaturity. Learn when blockchain makes sense and strategies to increase adoption, such as working with pioneers, educating the public, and developing identity passports. Gain valuable perspectives on the future of blockchain technology and its potential impact on data ownership and everyday life.