Explore the challenges and opportunities presented by Big Data in this 50-minute conference talk from GOTO Aarhus 2012. Delve into the potential social impact of research and development in the field of Big Data, beyond its commercial applications. Examine key aspects such as data volume, availability, privacy, and management. Learn about promising sectors, talent shortages, and technical issues in Big Data. Discover the importance of data science, integration, and underlying architectures. Investigate batch processing, semi-structured and unstructured data, as well as open source benchmarks. Consider the "common good challenge" and how Big Data can be leveraged for societal benefit. Gain insights from Prof. Dott. Ing. Roberto V. Zicari of Goethe University Frankfurt on balancing corporate interests with social impact in the realm of Big Data.