Explore the world of reactive programming in this 52-minute conference talk from GOTO Amsterdam 2014. Dive deep into the importance of non-blocking, asynchronous, and reactive programming models in modern app development. Learn about Reactive Web, async non-blocking techniques, Typesafe Activator, and Play framework. Discover how to work with delayed timeouts, promises, and web service calls. Gain insights into WS API, routers, and reactive streams. Follow along with live code demonstrations and participate in a Q&A session. Enhance your understanding of building scalable and responsive applications using reactive principles.