Discover strategies for managing information overload and increasing personal productivity in this 29-minute conference talk from GOTO Aarhus 2012. Learn about the Standard Law of Scale, emotional bankruptcy, and the difference between efficiency and effectiveness. Explore techniques for triage, defining work, and distinguishing between important and urgent tasks. Gain insights on communication, managing psychic weight, and dealing with data streams including email. Understand the impact of interruptions and multitasking on productivity. Dive into practical methods like the Pomodoro Technique and strategies for reducing mental clutter. Apply these concepts to scale yourself effectively in an increasingly information-dense world.