Explore the complex world of incentives in this 43-minute conference talk from GOTO Amsterdam 2013. Delve into the surprising lack of research implementation in practice and challenge common beliefs about carrots vs. sticks. Learn from Linda Rising, renowned author and "Queen of Patterns," as she examines various experiments and real-world examples. Discover insights on intrinsic motivation, unintended consequences, and the importance of joy in work. Gain valuable perspectives on behavioral economics, servant leadership, and effective software development practices. Enhance your understanding of human behavior and motivation to improve your approach to incentives in professional and personal contexts.