Explore strategies for maximizing agile alignment across various organizational roles in this 44-minute conference talk from GOTO Night 2011 in Zurich. Delve into how agile methodologies can be effectively implemented and aligned with senior management, sales teams, external consultants, support staff, and IT services. Examine the importance of perception, usability, and expert involvement in agile processes. Discuss the challenges of change management and learn about agile adoption in the UK and new age companies. Investigate the roles of business analysts in agile environments, methods for improving velocity, and techniques for enhancing process improvement and maintenance support in agile frameworks.