Explore the critical soft factors necessary for successful Scrum implementation in this insightful conference talk from GOTO Night 2013 in Zurich. Delve into key concepts such as trust, communication, empathy, and emotional intelligence as Fredi Schmidli, an Agile Executive Coach and Managing Partner at pragmatic solutions, shares his expertise. Learn practical exercises and real-world examples that illustrate the importance of these soft skills in Agile environments. Discover how to build stronger teams, improve customer collaboration, and overcome common challenges in Scrum adoption. Gain valuable insights on topics like mental models, dialogue, feedback, and the power of self-reflection in judgmental situations. This 34-minute presentation offers a comprehensive look at the human elements that can make or break Scrum implementation, providing actionable advice for Agile practitioners and leaders alike.