Explore the common pitfalls of data projects and learn effective strategies to ensure success in this insightful conference talk from YOW! 2022. Delve into the critical components of successful data initiatives, including assembling the right team, defining clear business value, setting realistic timelines, and developing a focused execution plan. Gain valuable insights on the importance of balancing technical expertise with management skills, understanding the true value of data, and recognizing when to seek external help. Master the art of answering the who, what, when, where, and how of data projects to significantly improve your chances of success and avoid the high failure rate plaguing the industry.