Explore the critical business impact of code quality in this insightful conference talk from YOW! 2022. Delve into the concept of technical debt and its significant effects on developer productivity and software development. Learn how to visualize and quantify code complexity, prioritize system improvements, and communicate quality trade-offs in terms of actual costs. Discover novel code quality metrics and analyses that connect to key business outcomes such as time-to-market, customer satisfaction, and roadmap risks. Gain valuable insights on identifying high-risk areas in your applications and focusing efforts where they're most needed. Backed by real-world research and data, this presentation offers a fresh perspective on software development that will transform your approach to code quality and its business implications.