Discover techniques to enhance perceived website performance in this 45-minute conference talk from Devoxx. Learn how to create optical illusions and design tricks that make websites feel faster, even when technical optimizations have been exhausted. Explore the psychology of time perception, user experience design, and creative solutions for improving load time impressions. Gain insights into using activity indicators, acceleration techniques, custom quotes, and strategic content loading to keep users engaged. Understand the importance of knowing your audience and managing negative emotions during wait times. Leave equipped with practical strategies to implement immediately, helping retain users who might otherwise bounce due to perceived slow loading times.