Explore advanced deployment techniques for hypothesis-driven development in this 50-minute Devoxx conference talk. Dive into smart routers and feature toggles as key approaches for testing business hypotheses. Learn how to implement effective A/B testing through numerous demos and deployments. Discover the importance of integrating a monitoring platform to measure the impact of your experiments. Gain insights into advanced pipeline concepts, including blue/green and canary deployments, service mesh, mirroring, and service virtualization. Understand the distinctions between release and deployment, and learn to navigate challenges related to data management and service interactions. By the end of this talk, acquire the knowledge to elevate your software release strategies from basic A/B testing to comprehensive A to Z methodologies.