Explore innovative strategies for enhancing team productivity and fostering innovation in software development through a 44-minute conference talk by John Smart at Devoxx. Learn how to leverage techniques from Behaviour Driven Development, Lean Enterprise, DevOps, and Test Automation, combined with insights from Psychology and Team Performance research, to maximize team potential. Discover the evolving roles of business analysts, developers, and testers in modern software development, with a focus on how testers can contribute to defect prevention. Gain valuable insights on implementing test automation during sprints and engaging the entire team's creativity from project inception.