Discover a revolutionary approach to brand building in this TEDx talk by entrepreneur Michelle Cordeiro Grant. Learn how to flip the script on traditional brand development by starting with community rather than product. Explore the four key steps Grant uses to create successful, people-first companies based on her experience with global brands and startups. Gain valuable insights for aspiring entrepreneurs looking to build brands that resonate with today's consumers. Delve into Grant's journey from working with household retail names to founding her own successful ventures, and understand how her "MBA in startup" at Thrillist Media Group shaped her innovative approach to brand creation.