Discover the mystical approach to building a magnetic brand in this TEDx talk by Jaymi Bauer. Explore the energetic concept of resonance and how it applies to brand-building, understanding that humans are inherently receptive beings capable of feeling the essence of others. Learn how genuine resonance between visionary brands and their audience creates not just customers, but lifelong fans. Gain insights from Bauer's diverse marketing experience, including her work with Xbox and Gaia, and her current role at Vaquera. Understand the principles behind Resonance Design, a catalytic brand-building method focused on the intersection of practicality and mysticism. Uncover the secret that separates legacy brands from others: a relentless devotion to genius and truth. This 15-minute talk, delivered at a TEDxCU event, offers a unique perspective on brand creation and marketing strategies for visionary businesses.