Explore the growing threat of Internet scams in this Black Hat conference talk. Delve into research findings on scam prevalence, user vulnerability, and the effectiveness of spam filters. Learn about targeted scams, their increasing sophistication, and the challenges in accurately measuring victimization rates. Examine experimental methods used to assess scam message delivery and user perception of harmlessness. Gain insights into Gmail's filtering mechanisms, naturalistic phishing experiments, and the impact of demographics on scam susceptibility. Understand the evolving landscape of online fraud and the importance of user awareness in combating these threats.