Discover strategies for maintaining hope in the face of environmental challenges in this 19-minute TEDx talk by Gittemarie Johansen, author and advocate for low-impact living. Learn from Johansen's personal zero-waste experiment and the obstacles she encountered when attempting to make green choices. Explore the complexities of sustainable living when confronted with opposing political and industrial forces. Gain insights on perseverance and optimism in the pursuit of eco-friendly practices, drawing from the speaker's experiences as a content creator and public figure in the sustainability movement. This thought-provoking presentation, delivered at TEDxAalborg, offers valuable perspectives on navigating the path towards a more sustainable lifestyle while staying motivated and hopeful.