Discover effective strategies for software development in this 46-minute conference talk from the International PHP Conference. Learn how understanding requirements and dedicating time to planning can save weeks or months of coding, even in an agile environment. Explore the importance of clean code and maintainable architecture while balancing productivity and deadlines. Gain insights into training techniques for requirement analysis, creating user stories, event storming, and conducting architecture workshops. Understand the significance of communication, UML, and making informed architecture decisions. Improve your approach to application development and enhance customer experience through practical tips and methodologies shared by Frank Sons, an expert in agile software and code quality.