Explore the intersection of creativity and coding in this PHP UK Conference talk. Delve into the creative process, the dual nature of the brain, and essential cognitive skills for successful programming. Discover why periods of apparent inactivity can be crucial for problem-solving and innovation. Learn how intuition, creativity, and holistic thinking complement logical and rational approaches in software development. Gain insights into different cognitive modes, including linear, rich, and intuitive, and understand their roles in pattern matching and problem-solving. Benefit from examples that illustrate these concepts in practice, and leave with a deeper appreciation for the complex mental processes involved in programming.