Explore the journey towards implementing Continuous Integration in a PHP development environment. Learn how to overcome challenges, gain support from stakeholders, and establish effective automated testing practices. Discover the tools and techniques used, including PHP_CodeSniffer, DocBlox, PHPUnit, Jenkins, Selenium, Behat, and Sonar. Gain insights on convincing fellow developers, managers, and upper management of the benefits of continuous integration. Follow the speaker's experience at Plusnet to understand how to set up a comprehensive CI/CD pipeline, improve code quality, and generate meaningful reports for all stakeholders. Get practical advice on which software to start with and understand the business implications of adopting continuous integration practices in PHP development.