Discover the power of creating without overthinking in this 18-minute TEDxNashville talk by Tyler Ward, founder of Song House. Learn how to make a lasting impact in just three seconds, a crucial skill in the fast-paced world of streaming content. Explore the innovative approach of Song House, which brings together songwriters of diverse ages and backgrounds to overcome self-doubt and create catchy hooks in just 30 minutes. Gain insights from Ward's extensive experience as a producer, songwriter, and artist developer with over 2 billion combined views and streams. Uncover strategies for capturing audience attention quickly and effectively, drawing from Ward's collaborations with major pop acts and his own successful music career.