Discover the power of strategic storytelling in this 43-minute conference talk by Jessica Hilt at Ruby Central. Learn how to transform facts and metrics into compelling narratives that captivate audiences and drive support for your ideas. Explore the art and science of storytelling, develop a framework for crafting effective narratives, and acquire essential tools to complement your stories. Master the skill of breaking out impactful stories to generate excitement, find advocates, and secure more resources for your projects. Uncover the irresistible appeal of well-crafted stories and their ability to influence decision-making in engineering and leadership contexts.