Learn how to conduct reliable A/B tests in this 33-minute conference talk from Ruby Central. Explore the fundamentals of A/B testing, including significance, sample size, and group randomization. Discover common pitfalls in setup, implementation, and analysis that can skew results. Gain actionable tips to mitigate issues and ensure accurate testing. Cover topics such as avoiding short experiments, agreeing on setup, validating significance calculations, and proper documentation. Equip yourself with a comprehensive checklist to confidently make data-driven decisions for your app.