Explore the concept of employee motivation in cybersecurity through this 30-minute conference talk from BSidesSF 2019. Delve into the limitations of traditional security awareness programs and discover a new approach that considers motivation as a crucial factor in driving security behavior change. Learn how to leverage both predictable and unpredictable security events to inspire employee action, and gain insights on measuring and creating meaningful metrics for security behaviors. Understand the Fogg Model, explore high points of motivation, and uncover the power of habit in shaping security practices. Discover effective strategies for generating motivation, including social proof and the balance between reward and punishment. Gain valuable knowledge on creating positive engagements and implementing a holistic approach to security behavior change in the workforce.