Explore the groundbreaking world of synthetic media social engineering in this 40-minute Black Hat conference talk. Delve into the revolutionary impact of deepfake technologies on social engineering capabilities and their potential dangers. Learn about the proposed Synthetic Media Social Engineering framework, designed to describe and categorize these sophisticated attacks. Discover easy-to-implement, human-centric countermeasures to protect against deepfake-based social engineering attempts. Examine real-world examples, including gift card scams and Zoom room vulnerabilities, while understanding the role of biometrics and other technologies in both perpetrating and preventing these attacks. Gain valuable insights into the future of synthetic media social engineering and equip yourself with the knowledge to navigate this evolving landscape of digital deception.